Passionate about your business? Love telling people how they can do it, too? If I told you that a book could help you do that, would you say “I’d rather have workshops and teach groups”?
Guess what! Writing a book can start the ball rolling for you. Large businesses regularly contract with people to have workshops, seminars, etc. for their employees. Conferences also love workshops for their attendees. There are lots of domain-specific groups out there with which you can connect more easily if you have a book to pave the way.
Are you concerned they would just buy your book instead? Don’t be! People love to ask questions. They’ll read your book but be thrilled they can interact with you personally. It’s being proven over and over every day.
Having a book about your business’s product or service or a how-to establishes you as an authority in your field. Your book’s content further demonstrates clarity, accuracy, and trustworthiness. Together, these qualities make you a desirable speaker or teacher.
Are you ready to take the leap? Heart Song Ghostwriting can help you with that.
Why do we write?
Is it for fame and fortune? Not if we’re realistic. Most of us write because we have a story to tell and a desire to tell it. We either want to write for and communicate with others or take a more personal approach and reflect on our experiences in order to learn from them.
Writing for others can take many paths. Whether it’s an out-of-this-world fantasy or an inspirational tale of overcoming the odds, we benefit physically, mentally, emotionally, and psychologically from the act of transforming our thoughts into words.
Writing helps one relax and unwind, easing pressure and stress. Transforming thoughts to words also works as an outlet for an active imagination. Sitting comfortably in your favorite spot tuning out the world while tuning in to your inner thoughts liberates your mind, allowing it to weave disconnected ideas into one chapter after another. As the tale grows, the satisfaction, confidence, and faith in your success far outweigh any self‑doubts holding you back. In other words, it makes you feel good.
Writing can also help you share important, useful information to others who may need it. It may start as only a collection of your personal feelings but becomes much more as you journal your experiences while dealing with a difficult situation. Re-reading your words helps you to objectively view the positive aspects of the ordeal as well as the negative. You see that you overcame obstacles and achieved more than you thought, and you realize, Hey, I did it! Maybe someone else is going through the same thing and could use some help.
Some say writing is a form of therapy. A psychology professor conducted an informal study where he asked students to write about the biggest trauma of their lives. At the same time, a control group wrote about neutral topics. He followed both groups for six months and found that during that time the students who wrote about the traumatic events made fewer trips to the doctor than the control group. Coincidence?
How about readers; do they benefit from the written word? Of course they do.
Getting lost in an imaginary world transports a bored child to a deserted island where he searches for a pirate’s lost treasure, or he accidentally bounces too high on the trampoline launching him into outer space. A child can also have a learning adventure exploring the depths of the ocean looking for deep-sea creatures that glow in the dark.
Not only kids benefit from escaping the realities of life. Grown-ups need their “away from it all” time as well. There’s no better way to step into someone else’s shoes and experience the unbearable heat, the terrible thirst, the fear, and the loneliness assaulting an escaped heroine as she desperately continues her dangerous trek through the dense jungle. Adults can learn as well. Name a place you’d love to visit but know you never will. Grab a book; it’ll take you there!
The written word is powerful. It can ease stress and tension. It can teach, entertain, and heal.
Believe in the Power of the Written Word.
As an entrepreneur, why would you want to write a book? Marketing is the primary reason. Putting a book out there on your product or your service places you in the position of being a person with recognized knowledge about the topic. It gives you the opportunity to develop status in your domain. Finally, you are able to demonstrate your expertise through the content of your book.
The media are always looking for experts, and published books are the first place they go to find them. Promoting books and their authors is a staple of most talk shows. Those in charge of lectures and other speaking engagements also look for those business people who have raised their visibility through publishing.
People rarely talk about a business person or their product/service for very long unless they have a book which can be discussed or shared. If you create a book that has value for others, word of mouth will make it an incredible marketing tool.
Search engines, Amazon – people use these to find out about people like you. Once they find you on a search engine, where do they go from there? If they are trying to understand more about your products or your service, Wikipedia is not going to answer their questions. Your website may not go into enough depth either. What they need is a book filled with your expertise to help them determine if they can use your product or your service.
A book is a multi-purpose marketing tool. Don’t overlook the possibilities.