Passionate about your business? Love telling people how they can do it, too? If I told you that a book could help you do that, would you say “I’d rather have workshops  and teach groups”? 

Guess what! Writing a book can start the ball rolling for you. Large businesses regularly contract with people to have workshops, seminars, etc. for their employees. Conferences also love workshops for their attendees. There are lots of domain-specific groups out there with which you can connect more easily if you have a book to pave the way.

Are you concerned they would just buy your book instead? Don’t be! People love to ask questions. They’ll read your book but be thrilled they can interact with you personally. It’s being proven over and over every day.
Having a book about your business’s product or service or a how-to establishes you as an authority in your field. Your book’s content further demonstrates clarity, accuracy, and trustworthiness. Together, these qualities make you a desirable speaker or teacher.

Are you ready to take the leap? Heart Song Ghostwriting can help you with that.

Why do we write?

Is it for fame and fortune? Not if we’re realistic. Most of us write because we have a story to tell and a desire to tell it. We either want to write for and communicate with others or take a more personal approach and reflect on our experiences in order to learn from them.

Writing for others can take many paths. Whether it’s an out-of-this-world fantasy or an inspirational tale of overcoming the odds, we benefit physically, mentally, emotionally, and psychologically from the act of transforming our thoughts into words.

Writing helps one relax and unwind, easing pressure and stress. Transforming thoughts to words also works as an outlet for an active imagination. Sitting comfortably in your favorite spot tuning out the world while tuning in to your inner thoughts liberates your mind, allowing it to weave disconnected ideas into one chapter after another. As the tale grows, the satisfaction, confidence, and faith in your success far outweigh any self‑doubts holding you back. In other words, it makes you feel good.

Writing can also help you share important, useful information to others who may need it. It may start as only a collection of your personal feelings but becomes much more as you journal your experiences while dealing with a difficult situation. Re-reading your words helps you to objectively view the positive aspects of the ordeal as well as the negative. You see that you overcame obstacles and achieved more than you thought, and you realize, Hey, I did it! Maybe someone else is going through the same thing and could use some help.

Some say writing is a form of therapy.  A psychology professor conducted an informal study where he asked students to write about the biggest trauma of their lives. At the same time, a control group wrote about neutral topics. He followed both groups for six months and found that during that time the students who wrote about the traumatic events made fewer trips to the doctor than the control group. Coincidence?

How about readers; do they benefit from the written word? Of course they do.

Getting lost in an imaginary world transports a bored child to a deserted island where he searches for a pirate’s lost treasure, or he accidentally bounces too high on the trampoline launching him into outer space. A child can also have a learning adventure exploring the depths of the ocean looking for deep-sea creatures that glow in the dark.

Not only kids benefit from escaping the realities of life. Grown-ups need their “away from it all” time as well. There’s no better way to step into someone else’s shoes and experience the unbearable heat, the terrible thirst, the fear, and the loneliness assaulting an escaped heroine as she desperately continues her dangerous trek through the dense jungle. Adults can learn as well. Name a place you’d love to visit but know you never will. Grab a book; it’ll take you there!

The written word is powerful. It can ease stress and tension. It can teach, entertain, and heal.
​
Believe in the Power of the Written Word.

As an entrepreneur, why would you want to write a book? Marketing is the primary reason. Putting a book out there on your product or your service places you in the position of being a person with recognized knowledge about the topic. It gives you the opportunity to develop status in your domain. Finally, you are able to demonstrate your expertise through the content of your book.

The media are always looking for experts, and published books are the first place they go to find them. Promoting books and their authors is a staple of most talk shows. Those in charge of lectures and other speaking engagements also look for those business people who have raised their visibility through publishing.

People rarely talk about a business person or their product/service for very long unless they have a book which can be discussed or shared. If you create a book that has value for others, word of mouth will make it an incredible marketing tool.

​Search engines, Amazon – people use these to find out about people like you. Once they find you on a search engine, where do they go from there? If they are trying to understand more about your products or your service, Wikipedia is not going to answer their questions. Your website may not go into enough depth either. What they need is a book filled with your expertise to help them determine if they can use your product or your service.

​A book is a multi-purpose marketing tool. Don’t overlook the possibilities.

Times have changed post-internet. Buyers, whether businesses or individuals, have the advantage of researching what they desire a long time before the two of you interact. So, unlike those days when the buyer knew little and the seller was in control, today the seller must provide value in addition to the standard pitch.

In seeking business clients (B2B), you need to be the one looking for answers.

• What are they trying to achieve in their business?
• Do they have a plan for achieving their goal with tactics outlined?

As you acquire these answers, you should be asking yourself how your business/service fits into their plan or could help expand it. What value will it have for them?

Despite your need for answers, when dealing with a potential business client, it is imperative for you to listen, to affirm what they are saying in your own words so they know you understand.

So, what does this have to do with publishing a book? Well, if you are an entrepreneur engaged in B2B sales, drawing clients to you increases exponentially with a book. Today people are looking for guidance, not sales pitches. They want to determine through the experiences of others who have succeeded if they are overlooking anything important. In other words, they are looking for a mentor/coach for guidance and feedback.

Your book can establish this role between you before you even meet or pave the way for a meeting. If the potential client is familiar with your book, a relationship has already begun. The awkward stage is behind you. Now you can move into developing the elements for a long-term business relationship.

Isn’t it amazing what a book can do? Heart Song Ghostwriting can help you with that.

​I read several posts today attacking authors’ fictional works that make me wonder what the world will be like in the future. The tunnel of acceptability is becoming so narrow that soon most fairy tales will be banned from the shelves. Authors will not be allowed to write directly about or allude to societal issues/beliefs. There will be no such thing as a metaphor for internal chaos. Instead, the literal, superficial words will be all that matter. No symbolism depicting the human condition.
 
How will we tell stories? Stories are not just entertainment. Stories are messengers. Stories are often meant to lead us to a more human and empathetic conversation about issues that are often difficult to address directly. They wend their way through the cracks in the rigid walls we have constructed within ourselves. These walls can be extreme in either direction. There are zealots on both sides, and both are impotent in terms of understanding. 

Blogs are everywhere. From an individual’s passionate plea to save an endangered species to an entrepreneur spreading the word about his/her revolutionary idea to a CEO wanting to reach new customers, all content creators face the same dilemma – coming up with fresh, interesting material week after week.
Taking advantage of a ghostwriter’s services can be advantageous for anyone needing content for their blog. Whether it’s a one-time deal or an on-going project, ghostwriters can create interesting content which is rich in topic-related keywords aimed at attracting new readers and providing the added boost your blog needs.

Personalized Help When You Need It the Most

​How many managers do you know who have no management skills? I bet it didn’t take long for you to come up with several. It’s quite the phenomenon, but today I’m more interested in their ability to damage a business. A manager has a lot of leeway in how things are done. Consequently, it is important for the manager to be invested in the success of the company or the project.

​If a manager is incompetent, it’s obvious how they can damage the business. What about if the manager is all about themselves? If this is the case, they can deliberately make sweeping changes to a business which will run it into the ground. I have seen this done.

​So what attitudes should make you consider cutting your losses before it’s too late? 

​How do readers choose their next book? What can authors do to increase their chances of winning the ‘buy my book’ lottery?
The days of spending hours roaming the aisles of a book shop or a library gazing at hundreds of covers, handling each book, thumbing through its pages, catching a paragraph here or there until they eventually get around to reading the synopsis printed on the jacket cover are a thing of the past.
With online shopping, the hours-long leisurely stroll down the aisle has become more of a quick glance at an endless list of titles displayed on a computer screen. When a cover catches the reader’s eye, she skims the first few sentences of the book description or blurb. If it doesn’t entice her to read the rest, she goes on to the next book.
So, how do you lure a potential reader to choose your book over the other 999 titles listed in your genre? 

Risk (risk) n. exposure to the possibility of injury or loss or to a dangerous occurrence.

When most people think of risk, they don’t consider it the possibility of an undesirable event occurring. They consider it a probability! Why do we make that subtle shift and give support to the idea that risking will always result in loss?

As children, you were warned against all sorts of dangers by your parents and others who meant well. How many times were you told “Don’t cross the street by yourself. You’ll get run over?” Not that you might possibly get run over, but that you would in all likelihood be history! This leads to a pattern of avoiding anything which is unfamiliar or is not accompanied by an obvious escape route. Often, it leads to the implementation of tremendous amounts of structure in your life as you mature. You are resistant to change because change is always accompanied by the risk of the unknown.   ...

Unfortunately, this is often the case.