How many managers do you know who have no management skills? I bet it didn’t take long for you to come up with several. It’s quite the phenomenon, but today I’m more interested in their ability to damage a business. A manager has a lot of leeway in how things are done. Consequently, it is important for the manager to be invested in the success of the company or the project.
If a manager is incompetent, it’s obvious how they can damage the business. What about if the manager is all about themselves? If this is the case, they can deliberately make sweeping changes to a business which will run it into the ground. I have seen this done.
So what attitudes should make you consider cutting your losses before it’s too late?
How do readers choose their next book? What can authors do to increase their chances of winning the ‘buy my book’ lottery?
The days of spending hours roaming the aisles of a book shop or a library gazing at hundreds of covers, handling each book, thumbing through its pages, catching a paragraph here or there until they eventually get around to reading the synopsis printed on the jacket cover are a thing of the past.
With online shopping, the hours-long leisurely stroll down the aisle has become more of a quick glance at an endless list of titles displayed on a computer screen. When a cover catches the reader’s eye, she skims the first few sentences of the book description or blurb. If it doesn’t entice her to read the rest, she goes on to the next book.
So, how do you lure a potential reader to choose your book over the other 999 titles listed in your genre?
Have you ever considered writing what are often called "articles from the heart"? It can be a learning experience. It requires little research in the traditional sense. It does require that you dig deeply into your feelings and be willing to expose those emotions to others as well as use them to enrich your creative efforts.
Do you think you can do this? Let's consider some of the attributes of a writer of articles from the heart.